Google acquires loyalty company Zave Networks

Share this article:

Google has bought digital coupon and loyalty program provider Zave Networks. Zave's employees will join Google's Commerce team, said a Google spokesperson via email.

Zave creates a platform that marketers can use to deliver coupons and offers through online ads, quick response codes, social media, interactive TV or email. Consumers can then redeem the offers by swiping a loyalty card at the point of purchase or entering an account-connected phone number.

Grocers such as Pathmark, The Food Emporium and SuperFresh have implemented the platform in stores.

Google's commerce team engineered its mobile-payment platform Wallet and daily deals product Offers, which the company unveiled in May.

“When we had the opportunity to join Google, we felt it was the perfect fit for our company and the perfect opportunity to rapidly drive the deployment and use of our platform to the next level,” Zave said in a post on the company's website announcing the acquisition. Zave referred requests for comment to Google.

TechCrunch first reported the acquisition on September 2.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.