Goodmail Systems Allies with Post X for Trust and Security

E-mail assurance service Goodmail Systems Inc. and e-mail security firm Post X have formed an alliance to address issues of trust and security.

The alliance will let marketers send e-mails to their customers while incorporating the deliverability of Goodmail's CertifiedEmail program with the encryption of Cupertino, CA-based PostX's Messaging Application Platform.

The Bay Area firms are targeting banks, brokerages, insurance companies and other financial services companies including PostX's existing clients HSBC, Charles Schwab, Citi and Aetna.

Mountain View, CA-based Goodmail's end will assure accredited companies that the entire message is delivered to the inbox of the correct recipient. The outbound messages contain a trust icon for recipients to identify that the e-mail received actually is from that marketer. The Post X platform secures the delivery, administration, processing and integration capabilities into a single architecture.

Both platforms can be integrated without having to re-architect the client's existing systems.

close

Next Article in Email Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

StrongMail

StrongMail

We're StrongMail. We cater to enterprises looking for more than just a ...

Bronto Software

Bronto Software

Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies ...

Knotice

Knotice

Knotice allows you to seamlessly manage your multi-channel mix, maximizing the ROI of ...

more »

More in Email Marketing

Relevancy Becomes More Relevant to Emailers

Relevancy Becomes More Relevant to Emailers

Email marketers appear on the cusp of embracing new technology, according to a new survey.

A Fresh Email Strategy for Fresh Water

A Fresh Email Strategy for Fresh Water

How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.

The Future of Email Marketing

The Future of Email Marketing

6 trends marketers should watch to ensure long-term success with their email marketing.