Goodmail signs on Road Runner, Cox, Comcast and Verizon

Share this article:

Comcast, Cox Communications, Time Warner Cable's Road Runner and Verizon have signed up to use Goodmail Systems Inc.'s CertifiedEmail for users of their respective e-mail services.

CertifiedEmail messages are certified to be authentic e-mail from legitimate senders and are specially marked with a blue-ribbon envelope so that consumers can identify valid e-mail in their inbox.

"There is a real need to establish an industry standard for certified e-mail," said David Atlas, vice president of marketing at Goodmail, Mountain View, CA. "Consumers are at a point now where they don't know whether or not an e-mail is real or not."

AOL and Yahoo are already using CertifiedEmail and the addition of these new partners means the CertifiedEmail standard will be live in five of the nation's top Internet service providers.

The new partners will implement the CertifiedEmail system over the course of this year.

Once accredited by Goodmail, a senders' e-mail messages are delivered with cryptographically secure tokens which participating ISPs detect. Users of participating ISPs need do nothing extra to receive CertifiedEmail. Their existing Web mail programs will be updated to identify the certified mail.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email's Mixed Messages

Email's Mixed Messages

Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Delivered: Yankees Emails

Delivered: Yankees Emails

What's in our inbox this month: Yankees. Some of these need to be sent down to the minors.

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.