Direct Line Blog

Goodbye ClickShift and hello Dynamic Search

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Effective today, WebTrends has acquired ClickShift.

The ClickShift platform is designed to optimize across channels for portfolio-based optimization. The platform finds significant combinations fast with minimal experimentation. It is an adapted DOE model to significantly reduce the time needed to analyze and deploy changes back to the search channels and it also automatically adapts to changing external factors such as ad costs and positions.

ClickShift’s CEO John Rodkin, vice presidenrt of sales Jeff Goodman andvice president of marketing, Eddie Smith have been selected to continue their carreers at WebTrends.

Through this acquisition, WebTrends hopes to measure and optimize for success, profitably acquire new customers and strengthen customer relationships.

ClickShift’s platform was the first true breakthrough in intelligent, automated campaign management, Mr. Rodkin said.

It is basically profit-based optimization for your entire portfolio. It is real-time, integrated reporting across all the major search networks, which exponentially expands your ability to profitably grow your business.

It allows marketers to monitor, measure, and automatically adjust allocation and spend to profitably scale traffic acquisition.

All of a campaign’s monitoring, analysis, and performance tuning is automatically handled by WebTrends Dynamic Search, the former ClickShift platform.

ShopNBC, Allure, Snap, Bell, Smart Bargains, Clear Ink, and Intervoice are customers who have already experienced success from this platform.

“We have been able to drive sales, improve our contribution margin and expand our search efforts significantly. As a result, impressions, click-through and revenue have all grown significantly,
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