Good Shirts Do Good

An array of Good Shirts.

The pop art–inspired design on each t–shirt symbolizes the type of aid UNICEF will deliver upon purchase.

Video explaining the Good Shirts project.

Proceeds from the sale of the Good Shirts go to fund UNICEF aid to Africa.

High–energy biscuits are easy to distribute during emergencies and contain vitamins and minerals that quickly improve the level of nutrition.

The Good Shirts are illustrated by Christine and Justin Gignac.

Ready–to–eat therapeutic food is a high–protein peanut–based paste that�s supplied in a packet.

Ready–to–eat therapeutic food shirt.

This shirts costs $300,000. It’s possibly the world’s most expensive t–shirt.

$300,000 can provide a charter flight to transport vital aid from the UNICEF supply warehouse in Copenhagen to Nairobi, Kenya.

Corn soy blend is a fortified flour distributed during periods of drought or famine.

$75,000 t–shirt.

A tee with a mosquito illustration ($18.57) buys an insecticide–treated mosquito net for those in need.

For $3,064.82, UNICEF can provide a motorbike that will enable workers to deliver life–saving supplies quickly and safely.

$36.10 can provide 1,000 deworming tablets.

$500 can provide a water pump that can service an entire community.

High–energy biscuit image being transferred onto a t–shirt at the Threadless factory.

Good Shirts logo.

The premise behind BBH New York’s “Good Shirts” campaign for UNICEF is simple: Buy a specially designed original t-shirt, and all the money from the purchase goes towards the charity’s fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...