Good news for San Francisco readers...

Share this article:
...but only if you act quickly.

Today only, Southwest Airlines is offering discounted "Ding!" fares on flights out of of San Francisco International Airport (SFO).

The deal -- running from 9 AM to 9 PM today -- is in celebration of Southwest's one-year anniversary of its return to SFO. Southwest served the airport consistently from 1982 to 2001, but was off the roster at SFO until August 26, 2007, when it started running 18 daily flights out of the Bay Area.

"Ding!" fares are only available to Southwest customers who download the "Ding!" widget from the company's site (linked). The tool delivers special rates to users' desktops -- and is a very clever way for the airline to embed itself into a consumer's everyday life.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »