Good news for San Francisco readers...

...but only if you act quickly.

Today only, Southwest Airlines is offering discounted "Ding!" fares on flights out of of San Francisco International Airport (SFO).

The deal -- running from 9 AM to 9 PM today -- is in celebration of Southwest's one-year anniversary of its return to SFO. Southwest served the airport consistently from 1982 to 2001, but was off the roster at SFO until August 26, 2007, when it started running 18 daily flights out of the Bay Area.

"Ding!" fares are only available to Southwest customers who download the "Ding!" widget from the company's site (linked). The tool delivers special rates to users' desktops -- and is a very clever way for the airline to embed itself into a consumer's everyday life.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...