Good Guys Taps Citron Haligman for Envy Campaign

Share this article:
Specialty consumer entertainment and electronics retailer Good Guys, San Francisco, is rolling with a multimillion-dollar print, radio, television and direct mail advertising campaign inspired by Citron Haligman Bedecarre, San Francisco, which promotes what it calls the new electronic envy.


"Anyone who enjoys entertainment electronics knows there is the thrill of the hunt, the adrenaline rush that comes with finding and buying the newest, the best, the top-of-the-line in entertainment electronics," said Ronald A. Unkefer, founder of Good Guys.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.