Gomez Sells Scorecard, Advisory Services to Watchfire

Share this article:
Gomez Inc., a Web-focused consultancy that was a competitor to Forrester Research and Jupiter Communications in the dot-com heyday, sold its Gomez Pro business to Watchfire Corp., a developer of online business management software.


The deal, whose terms were not disclosed, gives Watchfire control of Gomez Pro's Scorecard and advisory services. The Scorecards in particular measure and contrast e-commerce offerings in categories like brokerage, banking, credit cards, insurance and mortgage.


"Now we can focus on what has been the lion's share of our business -- Internet performance management," Gomez spokesman Alan Alper said.


Gomez, Waltham, MA, will continue to provide Watchfire with Web site performance data crucial to Gomez Pro's Scorecard and advisory services.


With dual headquarters in Ottawa and Waltham, the 8-year-old Watchfire serves clients like AXA Financial, Dell, Binney & Smith, ChevronTexaco, AT&T Wireless, Motorola, Reader's Digest, Nickelodeon Online and Xerox.


Founded in 1997, Gomez publishes indices that measure relative Internet performance in categories like financial services, online retail and hotels. Adding context to individual site performance, these benchmarks are designed as independent standards to measure company operations.


Gomez claimed that revenue from its Internet performance management subscriptions grew 51 percent in 2002 as bookings rose 82 percent. The firm also added 90 new customers last year and recorded subscription renewal rates exceeding 95 percent.


Two rounds of financing in 2003 helped Gomez make a few acquisitions to build its performance network and the national and international sales and marketing operations.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.