Golf Society to Provide Content for AOL Sports Channel

Share this article:
America Online has reached an agreement with the Golf Society of the United States in which the organization will provide golf-related content to the AOL Sports Channel.


Under the agreement, a co-branded version of the Golf Society site will be made available within 60 days through the main golf page on AOL's Sports Channel.


The agreement will also provide AOL's more than 27 million members with a range of content produced by the Golf Society, such as weekly columns, golf videos, online swing analysis and golf products from its Golf Society Player Magazine.


Through its exposure on AOL, Golf Society officials said the association hopes to generate added revenue by increasing its membership, forming new sponsorships and increasing product sales at its online Pro Shop.


"We are happy to provide content to AOL's high-traffic pages," said Frederick Stodolak, divisional president of the Golf Society.


Jim Brady, AOL's director of sports programming, said, "Golf continues to increase in popularity, and the Golf Society is a great addition to our golf pages and to Sports Channel as a whole."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.