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Remind Me Again, What Are We Automating?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

What's the Story Sales and Marketing?

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

Putting One Bigfoot in Front of the Other

Putting One Bigfoot in Front of the Other

Sales transformation is a monster of a journey.

Do We Have a Connection?

Do We Have a Connection?

Marketing executives need to connect with their employees via LinkedIn—here's why.

The Patience of a Wolf

The Patience of a Wolf

The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.

Brand of Gold

Brand of Gold

Personal branding for marketers and salespeople alike is a business imperative.

Does Your Sales Team Have Happy Ears?

Does Your Sales Team Have Happy Ears?

Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.

It's Not "OK" to Be "K"

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

Selling to Goldfish

Selling to Goldfish

Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?

[Marketing] Noise Annoys

[Marketing] Noise Annoys

Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.

Go With the Flow; Flow Marketing, That Is

Go With the Flow; Flow Marketing, That Is

Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers

Is Your Marketing Egocentric or Customer Centric?

Is Your Marketing Egocentric or Customer Centric?

Marketers must communication with customers based on customers' preferences, not company convenience.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.