Three words apply when adopting SFA: Keep it simple.
This one-step regimen is more obvious than you think.
Don't let its name fool you. Why social selling isn't just for the sales department.
Why the sales manager's role is more crucial than you think.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
How the two departments can co-write valuable insight for buyers.
Sales transformation is a monster of a journey.
Marketing executives need to connect with their employees via LinkedIn—here's why.
The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.
Personal branding for marketers and salespeople alike is a business imperative.
Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.
Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers
Marketers must communication with customers based on customers' preferences, not company convenience.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.