May 08, 2013
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
March 13, 2013
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
![[Marketing] Noise Annoys](http://media.dmnews.com/images/2013/01/07/bigstock---chat--thought-signs_332300.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "[Marketing] Noise Annoys")
January 07, 2013
Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.
January 07, 2013
Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers
January 07, 2013
Marketers must communication with customers based on customers' preferences, not company convenience.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
