Gogimon's downloadable Search Channel now available

Share this article:
Gogimon has introduced Search Channel, client-based software that can be downloaded directly to the user's PC.

The software allows users to channel search results from Google, Yahoo and Microsoft Live in different tabs, as well as focus and filter search results in various ways.

“It's not Web-based like Google. It's client-based, so it gives users very customized and personalized search results,” said Jonathan Ariel, director of communication at Gogimon.

Over time, the software can target search results based on the user's favorite and most used sources, as well as compile the top 30 most relevant results based on the three top search engines.

There are currently two versions of the technology available. The first, Search Channel, is branded only with the Gogimon logo. The second, Open Channel, is branded with an advertiser's media, such as banners or videos. It is a pay-per-action platform. Gogimon has not released the names of any clients using it.

“This provides a major opportunity for advertising and marketing,” Ariel said. “The technology would be distributed for free by whichever company has decided to use this as a marketing method.”

Ariel added that this establishes a two-way communication channel between advertisers and customers. “Search is the most widely used and most popular Internet activity, so the potential for exposure for advertisers is huge,” Ariel said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.