Godiva Takes a Bite out of Wireless World With New Mobile Services

Share this article:
Godiva Chocolatier, New York, launched a wireless store locator service yesterday in an attempt to provide its customers with an additional means of obtaining retail center information.


The high-end chocolate retailer joined forces with Fry Multimedia, an e-business design, development and management firm, to debut the mobile service. The service enables Godiva mobile phone owners to locate any of the company's 232 retail stores and 2,500 counters in department and specialty retail centers nationwide. The wireless application identifies a customer's location, determines the closest Godiva store and displays an electronic map to that store.


The move to a wireless medium was made in response to customer queries on the Godiva Web site, www.godiva.com. The company said customers made more than 190,000 online searches in the past year on the site.


The Godiva Web site has been in existence for roughly five years and was originally designed by Fry Multimedia, Ann Arbor, MI. The site features a full selection of Godiva products, a personal address book, express shopping services, a gift reminder service and a list of dessert recipes.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.