Godiva Direct Picks MBS

Share this article:
Godiva Direct, a division of Godiva Chocolatier, has engaged MBS, Central Islip, NY, to provide an array of marketing services, the CRM and marketing database solutions provider said yesterday.


Godiva Direct joins its sister division, Godiva Retail, as an MBS client.


MBS will implement its Klondike database solution, which includes modules for campaign management, ad-hoc query and reporting, and On-Line Analytical Processing (OLAP).


MBS' Analytical Solutions and Strategic Services teams will help Godiva Direct identify customer insights to improve campaign response rates, targeting of customer communications and return on its marketing investment.


Godiva Chocolatier owns and operates more than 270 boutiques in North America and also operates catalog and Web operations.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.