Go-FP.com Forms Alliance With ELetter to Tackle SOHO Market
Under the deal, go-FP customers will be able to quickly and easily outsource the time-consuming tasks of managing a direct mail campaign, such as printing, folding, stuffing, addressing, stamping and mailing -- directly over the Internet. ELetter, San Jose, CA, will become go-FP's exclusive U.S. direct mail solutions partner. The deal includes a number of joint marketing initiatives, including a co-branded Web site hosted by go-FP.
"We're pleased to be one of the powerful mailing solutions the go-FP Web site offers to the small-business community," said ELetter President/CEO Manish Mehta. "Small businesses are increasingly reliant on the Web to automate and facilitate business tasks. Our Web-based direct mail service helps them achieve equal footing with even their biggest competitors."