Gnames Advantage Forms New DM Unit

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List brokerage and management firm Gnames Advantage LP, Dallas, yesterday announced its formation of Marketing Solution Partners, a new business unit to provide turnkey direct marketing services.


The division's services include database development, data processing, proprietary data assets, advanced mining capabilities, modeling capabilities and support services. Gnames clients can access the new services through a single contact within the firm.


"The mission of MSP is to deliver substantial revenue gains through our integrated services with little or no investment on the part of our direct marketing clients," Bob Perez, owner and co-president of Gnames Advantage, said in a statement.


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