GNA Forms Healthcare Division
Called Med-Marketing, the healthcare division aims to produce marketing that boosts patient loyalty, brand awareness and physician revenue. Clients include Sinclair Vascular and Total Health Systems. Direct marketing will be a major component of the offerings.
"To the medical field, it's probably going to be 70 percent of the evaluation and consideration of what they're going to do," said Kristi Thompson, managing partner of Med-Marketing and partner at GNA.
A 16-year-old agency, GNA has clients like Winegartz, Sterling Heights Utica Chamber of Commerce and Michiganmall.com. Other partners include Lori Fulkerth and Greg Cavanaugh.