GNA Forms Healthcare Division

Share this article:
GNA Marketing Group LLC created a division to offer advertising and marketing services to physicians, hospitals and clinics.


Called Med-Marketing, the healthcare division aims to produce marketing that boosts patient loyalty, brand awareness and physician revenue. Clients include Sinclair Vascular and Total Health Systems. Direct marketing will be a major component of the offerings.


"To the medical field, it's probably going to be 70 percent of the evaluation and consideration of what they're going to do," said Kristi Thompson, managing partner of Med-Marketing and partner at GNA.


A 16-year-old agency, GNA has clients like Winegartz, Sterling Heights Utica Chamber of Commerce and Michiganmall.com. Other partners include Lori Fulkerth and Greg Cavanaugh.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.