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Google's new privacy policy will share user data across products

January 27, 2012

Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.
 

Carlson customizes loyalty programs

November 01, 2011

Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.
 

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

November 01, 2011

Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
 

Study: Email deliverability rates stagnate at 81%

September 21, 2011

Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20.
 

Picture Gmail rollin'...out images to ads

May 16, 2011

Google is getting ready to add images to ads running in Gmail, according to The New York Times' Randall Stross. The reporter gleaned that information from Alex Gawley, Google's senior product manager who heads Gmail, for an article looking at Google's in-mail ads.
 

Google scores a win with 'Priority Inbox'

September 06, 2010

I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.