Gmail

Google privacy changes are a question mark for marketers

Google privacy changes are a question mark for marketers

Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers.

Google's new privacy policy will share user data across products

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Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder By

Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.

Carlson customizes loyalty programs

Carlson customizes loyalty programs By

Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.

Study: Email deliverability rates stagnate at 81%

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Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20.

Picture Gmail rollin'...out images to ads

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Google is getting ready to add images to ads running in Gmail, according to The New York Times' Randall Stross. The reporter gleaned that information from Alex Gawley, Google's senior product manager who heads Gmail, for an article looking at Google's in-mail ads.

Google scores a win with 'Priority Inbox'

Google scores a win with 'Priority Inbox' By

I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.

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