Gmail

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

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Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

Will Unroll.Me Roll Over Email Marketers?

Will Unroll.Me Roll Over Email Marketers?

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Does the email management service benefit or burn email marketers?

8 Ways Marketers can Better Target Gmail Subscribers

8 Ways Marketers can Better Target Gmail Subscribers

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Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

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A look back on how Gmail changed the email marketing industry.

What Can We Learn from the New Gmail

What Can We Learn from the New Gmail

Now that the smoke has cleared, let's take a holistic look at what the new Gmail tabs mean for marketers.

StrongView: Taking Advantage of Gmail's Tabbed Inbox

StrongView: Taking Advantage of Gmail's Tabbed Inbox

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Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.

Consumer Watchdog Barks Back at Google

Consumer Watchdog Barks Back at Google

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Are Google's automated email scanning practices fair?

Gmail's New Inbox: The upside for marketers

Gmail's New Inbox: The upside for marketers

Tabs may make marketing emails more accessible, not less.

5 Marketing Questions About New Gmail Inbox UI Answered

5 Marketing Questions About New Gmail Inbox UI Answered

How marketers may benefit from their emails being sent to a "promotions" folder.

Google privacy changes are a question mark for marketers

Google privacy changes are a question mark for marketers

Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers.

Google's new privacy policy will share user data across products

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Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

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Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.

Carlson customizes loyalty programs

Carlson customizes loyalty programs

Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.

Study: Email deliverability rates stagnate at 81%

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Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20.

Picture Gmail rollin'...out images to ads

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Google is getting ready to add images to ads running in Gmail, according to The New York Times' Randall Stross. The reporter gleaned that information from Alex Gawley, Google's senior product manager who heads Gmail, for an article looking at Google's in-mail ads.

Google scores a win with 'Priority Inbox'

Google scores a win with 'Priority Inbox'

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I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.

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