GM Invests $1.6 Billion Into E-Commerce

Share this article:
General Motors Corp. announced last week it invested $1.6 billion in


e-commerce applications. Chief executive G. Richard Wagoner said as many as 80 percent of its new cars could be custom ordered online by 2003. GM has hired more than 200 e-commerce specialists the last four years to help make their e-commerce dreams come true. Features in GM vehicles also will reflect the company's technology focus as digital radio by satellite and e-mail capabilities are in the works. Its OnStar wireless communications system has been a major success, according to Wagoner. GM expects to have 4 million OnStar subscribers by 2003.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?