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Gloves Off Articles

QR codes: Are they worth the investment?

Susan Kelly and Frank O’Brien January 01, 2011

Susan Kelly, VP at Xerox, and Frank O'Brien, founder of Conversation, debate the pros and cons of quick response codes
 

Should brands focus on mobile apps?

December 01, 2010

John Shegerian, chairman and CEO of Electronic Recyclers International, Inc., and Tim McLaughlin, president and founder of Siteworx, debate.
 

Should retailers invest in m-commerce?

Jeff Hasen, Paula Drum November 01, 2010

Hipcricket's Jeff Hasen and Gettington.com's Paula Drum discuss the pros and cons of retailer investment in m-commerce
 

Is now the time for acquisition marketing?

Tim Berry, Fred Meyers October 01, 2010

Merkle's Tim Berry and Queensboro Shirt Company's Fred Myers weigh in on acquisition marketing.
 

Should Internet retailers print catalogs?

August 09, 2010

The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'
 

Is location-based marketing a 'must have'?

July 12, 2010

Location-based marketing allows brands to target individual consumers when they're literally in the neighborhood. Our experts discuss whether it's a necessity for marketers
 

Is the term 'direct marketing' antiquated?

June 07, 2010

As marketing becomes more integrated and digitally focused, is the term 'direct marketing' too old school to describe the breadth of DMers' work? Our experts debate the topic
 

Is direct mail on its deathbed?

May 17, 2010

As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic
 

Should direct marketers prioritize creative?

April 19, 2010

A number of traditional direct marketing companies have recently made top creative hires. Two experts discuss whether service providers should focus on creative talent, or on their strengths.
 

Have mobile apps replaced text campaigns?

April 05, 2010

Mobile apps are all the rage, with technology companies boasting about which phones offer the widest selection. Have they replaced text messaging campaigns for marketers?
 
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