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Gloves Off Articles

Is direct mail on its deathbed?

May 17, 2010

As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic
 

Should direct marketers prioritize creative?

April 19, 2010

A number of traditional direct marketing companies have recently made top creative hires. Two experts discuss whether service providers should focus on creative talent, or on their strengths.
 

Have mobile apps replaced text campaigns?

April 05, 2010

Mobile apps are all the rage, with technology companies boasting about which phones offer the widest selection. Have they replaced text messaging campaigns for marketers?
 

Do celebrities help social media campaigns?

March 15, 2010

From beer to banking, celebrity endorsements are a major component of many marketing campaigns. Do they have the same weight in social media? Two experts make their cases
 

Does Google Buzz offer marketers value?

March 01, 2010

Like most Google products, the introduction of Gmail's social network Google Buzz is getting mixed reviews. Does it offer any opportunities for marketers? Two experts debate
 

Have mobile ads finally gone mainstream?

February 15, 2010

Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate the question
 

Should privacy be a marketers top priority?

February 01, 2010

Consumers continue to voice concern about the privacy of their data. But should data privacy issues be at the top of a marketer's priority list? Two experts debate the topic.
 

Can BT alone solve cart abandonment?

January 18, 2010

E-commerce pros are always looking for ways to get customers to click all the way through to checkout. Two experts discuss whether behavioral targeting is a panacea or just one part
 

Is too much money going to social media?

January 04, 2010

Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.
 

Are mobile search ads for every marketer?

December 14, 2009

Smartphones are everywhere — a trend marketers want to take advantage of. But what about mobile search advertising? Two experts debate whether this channel is worth a look.