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Gloves Off Articles

Are toll-free numbers the best for DRTV?

November 01, 2011

Jessica Randazza , manager of brand experience at Digitas, and AJ Khubani, president and CEO of TeleBrands Corp., discuss whether toll-free numbers are the best for DRTV.

Will Google+ boost marketing campaigns?

October 01, 2011

David Erickson, director of e-strategy at Tunheim , and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.

Is the click-through rate a dead metric?

September 01, 2011

Manu Mathew , cofounder and CEO of Visual IQ,  and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric.

Is social media measurement a necessity?

August 01, 2011

Aseem Chandra , VP of marketing of the Omniture business  unit at Adobe Systems, and Mathieu Hannouz , senior product marketing manager at Neolane, discuss whether social media measurement is necessary.

Do Facebook likes indicate marketer ROI?

July 01, 2011

Chet Barnard,  CEO of Exit41, and Steve Knapp, director of brand activation and senior partner at Carmichael Lynch, nearly 20 years of agency-side marketing experience, discuss whether Facebook "likes" indicate marketer ROI.

Is third-party data tracking acceptable?

June 01, 2011

Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.

Should brands outsource all data storage?

May 01, 2011

Tore Steen VP of marketing and business development at Janrain, and Semyon Dukach CEO and chairman of SMTP Inc., discuss whether brands should outsource all data storage.

Should brands abandon e-mail for social?

April 01, 2011

Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon e-mail marketing for social media.

Is a Facebook e-commerce site necessary?

March 01, 2011

Vikram Sharma, CEO at ShopLocal, and Jon Brown Director of interactive services at Partners & Napier, discuss whether a Facebook e-commerce site is necessary.