Gloves Off

Should marketers care about service?

Should marketers care about service?

Marketers and customer service leaders need to unite. The customer expects no less.

Should marketers care about services? Readers Respond

Should marketers care about services? Readers Respond

Should marketers care about services? Readers respond to the October Gloves Off question.

Is it time to rename direct marketing?

Is it time to rename direct marketing?

Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.

Is it time to rename direct marketing? Readers respond

Is it time to rename direct marketing? Readers respond

Is it time to rename direct marketing? Readers respond to the September Gloves Off question.

Will "Do Not Track" destroy online ads? Readers respond

Will "Do Not Track" destroy online ads? Readers respond

Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?

Will "Do Not Track" destroy online advertising?

Will "Do Not Track" destroy online advertising?

Digital marketers are torn on the potential effect of "Do Not Track" legislation.

Can Facebook ads work for large brands? Readers respond

Can Facebook ads work for large brands? Readers respond

Readers respond to the July Gloves Off question.

Can Facebook ads work for large brands?

Can Facebook ads work for large brands?

With its recent IPO, Facebook ads are getting a lot of scrutiny.

Is Amazon an ally of the retail industry? Readers respond

Is Amazon an ally of the retail industry? Readers respond

Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.

Is Amazon an ally of the retail industry?

Is Amazon an ally of the retail industry?

When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.

Pinterest: Is it just a passing fad?

Pinterest: Is it just a passing fad?

It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?

Will mobile drive more e-commerce revenue than PCs? Readers respond

Will mobile drive more e-commerce revenue than PCs? Readers respond

Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.

What's the best channel for ad spend? Readers respond

What's the best channel for ad spend? Readers respond to March's Gloves Off question.

Should marketers spend more on social and mobile than email in 2012?

Should marketers spend more on social and mobile than email in 2012?

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and that's why we asked you.

Is interest-based targeting replacing demographic targeting as the new model?

Is interest-based targeting replacing demographic targeting as the new model?

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.

Will Google's paid ads affect marketers?

Will Google's paid ads affect marketers?

Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.

Should brands discontinue print catalogs?

Should brands discontinue print catalogs?

Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.

Are toll-free numbers the best for DRTV?

Are toll-free numbers the best for DRTV?

Jessica Randazza
, manager of brand experience at Digitas, and AJ Khubani, president and CEO of TeleBrands Corp., discuss whether toll-free numbers are the best for DRTV.

Will Google+ boost marketing campaigns?

Will Google+ boost marketing campaigns?

David Erickson, director of e-strategy at Tunheim
, and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.

Is the click-through rate a dead metric?

Is the click-through rate a dead metric?

Manu Mathew
, cofounder and CEO of Visual IQ,
 and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric.

Is social media measurement a necessity?

Is social media measurement a necessity?

Aseem Chandra
, VP of marketing of the Omniture business 
unit at Adobe Systems, and Mathieu Hannouz , senior product marketing manager at Neolane, discuss whether social media measurement is necessary.

Do Facebook likes indicate marketer ROI?

Do Facebook likes indicate marketer ROI?

Chet Barnard, 
CEO of Exit41, and Steve Knapp, director of brand activation and senior partner at Carmichael Lynch, nearly 20 years of agency-side marketing experience, discuss whether Facebook "likes" indicate marketer ROI.

Is third-party data tracking acceptable?

Is third-party data tracking acceptable?

Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.

Should brands outsource all data storage?

Should brands outsource all data storage?

Tore Steen VP of marketing and business development at Janrain, and Semyon Dukach CEO and chairman of SMTP Inc., discuss whether brands should outsource all data storage.

Should brands abandon e-mail for social?

Should brands abandon e-mail for social?

Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon e-mail marketing for social media.

Is a Facebook e-commerce site necessary?

Is a Facebook e-commerce site necessary?

Vikram Sharma, CEO at ShopLocal, and Jon Brown Director of interactive services at Partners & Napier, discuss whether a Facebook e-commerce site is necessary.

Will digital deals soon dull print coupons?

Will digital deals soon dull print coupons?

Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.

QR codes: Are they worth the investment?

QR codes: Are they worth the investment?

Susan Kelly, VP at Xerox, and Frank O'Brien, founder of Conversation, debate the pros and cons of quick response codes

Should brands focus on mobile apps?

Should brands focus on mobile apps?

John Shegerian, chairman and CEO of Electronic Recyclers International, Inc., and Tim McLaughlin, president and founder of Siteworx, debate.

Should retailers invest in m-commerce?

Should retailers invest in m-commerce?

Hipcricket's Jeff Hasen and Gettington.com's Paula Drum discuss the pros and cons of retailer investment in m-commerce

Is now the time for acquisition marketing?

Is now the time for acquisition marketing?

Merkle's Tim Berry and Queensboro Shirt Company's Fred Myers weigh in on acquisition marketing.

Should Internet retailers print catalogs?

Should Internet retailers print catalogs?

The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'

Is location-based marketing a 'must have'?

Is location-based marketing a 'must have'?

Location-based marketing allows brands to target individual consumers when they're literally in the neighborhood. Our experts discuss whether it's a necessity for marketers

Is the term 'direct marketing' antiquated?

Is the term 'direct marketing' antiquated?

As marketing becomes more integrated and digitally focused, is the term 'direct marketing' too old school to describe the breadth of DMers' work? Our experts debate the topic

Is direct mail on its deathbed?

Is direct mail on its deathbed?

As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic

Should direct marketers prioritize creative?

Should direct marketers prioritize creative?

A number of traditional direct marketing companies have recently made top creative hires. Two experts discuss whether service providers should focus on creative talent, or on their strengths.

Have mobile apps replaced text campaigns?

Have mobile apps replaced text campaigns?

Mobile apps are all the rage, with technology companies boasting about which phones offer the widest selection. Have they replaced text messaging campaigns for marketers?

Do celebrities help social media campaigns?

Do celebrities help social media campaigns?

From beer to banking, celebrity endorsements are a major component of many marketing campaigns. Do they have the same weight in social media? Two experts make their cases

Does Google Buzz offer marketers value?

Does Google Buzz offer marketers value?

Like most Google products, the introduction of Gmail's social network Google Buzz is getting mixed reviews. Does it offer any opportunities for marketers? Two experts debate

Have mobile ads finally gone mainstream?

Have mobile ads finally gone mainstream?

Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate the question

Should privacy be a marketer's top priority?

Should privacy be a marketer's top priority?

Consumers continue to voice concern about the privacy of their data. But should data privacy issues be at the top of a marketer's priority list? Two experts debate the topic.

Can BT alone solve cart abandonment?

Can BT alone solve cart abandonment?

E-commerce pros are always looking for ways to get customers to click all the way through to checkout. Two experts discuss whether behavioral targeting is a panacea or just one part

Is too much money going to social media?

Is too much money going to social media?

Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.

Are mobile search ads for every marketer?

Are mobile search ads for every marketer?

Smartphones are everywhere — a trend marketers want to take advantage of. But what about mobile search advertising? Two experts debate whether this channel is worth a look.

Should mobile efforts focus on the iPhone?

Should mobile efforts focus on the iPhone?

Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.

Are vertical engines worth it for search?

Are vertical engines worth it for search?

Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.

Is postal mail more effective than e-mail?

Is postal mail more effective than e-mail?

E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in the debate

Should marketers target by ethnicity?

Should marketers target by ethnicity?

As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity plays a role

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