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Gloves Off Articles
What does the future hold for catalogs?
June 01, 2009
Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for the popular sales channel.
Gloves off: Is paid blogging ethically sound?
May 18, 2009
The debate over marketers paying bloggers covers a number of issues, ranging from search engine marketing practices to ethical concerns. Our experts weigh arguments on both sides.
Has UGC surpassed content from agencies?
April 20, 2009
With Twitter, YouTube and Flickr among the many user-generated content sites informing marketing, our experts debate whether agency-created content could fall by the wayside
What's the real value in Facebook presence?
April 06, 2009
Facebook is exploding and not just for individuals but companies as well. But how exactly to leverage it — and other emerging social media — is still up in the air. Our experts debate
Which is better: paid or organic search?
March 30, 2009
Some searchers place more trust in the organic results from search engine optimization; while for others, paid search is more effective and measurable. Our experts assess both.
What's best for measuring cross-channel?
March 16, 2009
In today's economy, marketers must fully understand how every media channel that is used contributes to every sale. Our experts debate the most ideal focus for your measurement
Will consumers remain thrifty forever?
March 06, 2009
Some say consumers' new thriftiness is purely a reaction to the current economy; to others, it is one of several behavioral shifts taking place that marketers must address. Our experts debate.
What's the future for social network ads?
March 02, 2009
The rise of social networks offer unique marketing opportunities. However, some say search's quantifiable nature means it remains king of online marketing. Our experts each take a side
What's next for online lead generation?
February 23, 2009
As companies scramble for new online lead-generation options, word-of-mouth and referral incentive programs are among those emerging ideas. Our experts assess strategies
How would consolidation affect search?
February 09, 2009
Recently, Google backed away from a shared advertising agreement with Yahoo, which itselfis eyed by Microsoft. Our experts debate how consolidating engines affects search marketing
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