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Gloves Off Articles
Should brands abandon e-mail for social?
April 01, 2011
Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon e-mail marketing for social media.
Is a Facebook e-commerce site necessary?
March 01, 2011
Vikram Sharma, CEO at ShopLocal, and Jon Brown Director of interactive services at Partners & Napier, discuss whether a Facebook e-commerce site is necessary.
Will digital deals soon dull print coupons?
February 01, 2011
Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.
QR codes: Are they worth the investment?
Susan Kelly and Frank O’Brien January 01, 2011
Susan Kelly, VP at Xerox, and Frank O'Brien, founder of Conversation, debate the pros and cons of quick response codes
Should brands focus on mobile apps?
December 01, 2010
John Shegerian, chairman and CEO of Electronic Recyclers International, Inc., and Tim McLaughlin, president and founder of Siteworx, debate.
Should retailers invest in m-commerce?
Jeff Hasen, Paula Drum November 01, 2010
Hipcricket's Jeff Hasen and Gettington.com's Paula Drum discuss the pros and cons of retailer investment in m-commerce
Is now the time for acquisition marketing?
Tim Berry, Fred Meyers October 01, 2010
Merkle's Tim Berry and Queensboro Shirt Company's Fred Myers weigh in on acquisition marketing.
Should Internet retailers print catalogs?
August 09, 2010
The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'
Is location-based marketing a 'must have'?
July 12, 2010
Location-based marketing allows brands to target individual consumers when they're literally in the neighborhood. Our experts discuss whether it's a necessity for marketers
Is the term 'direct marketing' antiquated?
June 07, 2010
As marketing becomes more integrated and digitally focused, is the term 'direct marketing' too old school to describe the breadth of DMers' work? Our experts debate the topic
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