Gloves Off Articles

Do celebrities help social media campaigns?

March 15, 2010

From beer to banking, celebrity endorsements are a major component of many marketing campaigns. Do they have the same weight in social media? Two experts make their cases
 

Does Google Buzz offer marketers value?

March 01, 2010

Like most Google products, the introduction of Gmail's social network Google Buzz is getting mixed reviews. Does it offer any opportunities for marketers? Two experts debate
 

Have mobile ads finally gone mainstream?

February 15, 2010

Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate the question
 

Should privacy be a marketers top priority?

February 01, 2010

Consumers continue to voice concern about the privacy of their data. But should data privacy issues be at the top of a marketer's priority list? Two experts debate the topic.
 

Can BT alone solve cart abandonment?

January 18, 2010

E-commerce pros are always looking for ways to get customers to click all the way through to checkout. Two experts discuss whether behavioral targeting is a panacea or just one part
 

Is too much money going to social media?

January 04, 2010

Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.
 

Are mobile search ads for every marketer?

December 14, 2009

Smartphones are everywhere — a trend marketers want to take advantage of. But what about mobile search advertising? Two experts debate whether this channel is worth a look.
 

Should mobile efforts focus on the iPhone?

November 09, 2009

Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.
 

Are vertical engines worth it for search?

October 26, 2009

Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.
 

Is postal mail more effective than e-mail?

October 12, 2009

E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in the debate
 
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