Gloves Off Articles

Should mobile efforts focus on the iPhone?

November 09, 2009

Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.
 

Are vertical engines worth it for search?

October 26, 2009

Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.
 

Is postal mail more effective than e-mail?

October 12, 2009

E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in the debate
 

Should marketers target by ethnicity?

September 28, 2009

As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity plays a role
 

Are offline pushes important to e-commerce?

September 14, 2009

Even businesses that buy and sell online often also have a presence in offline collateral. Our experts debate the value of trying to drive e-commerce in traditional channels
 

Do oversize postcards add value to mailings?

August 31, 2009

The rush to stand out in the mailbox, as well as advances in mail technology, has led some marketers to consider larger mailers. But are they worth it? Two experts examine options.
 

Has new media changed copywriting?

August 17, 2009

New media has changed the timing, the technology and the reach of campaigns. Agency creatives debate whether it has had a fundamental impact on the copywriting process.
 

Is it time to manage your e-mail in-house?

July 27, 2009

E-mail affordability is receiving a lot of attention in today's tight economic environment. Two experts debate whether it's time to re-evaluate your ESP and invest in a system
 

How should marketers measure loyalty?

July 13, 2009

An increasingly complex media mix means accurately predicting which consumers are most profitable is harder than ever. Experts debate how to approach the changing landscape.
 

How should I make the most of Twitter?

June 15, 2009

You've devoted time and resources to Twitter, working to reach consumers in a relevant way
in a place they are all the time. How do you know if it works? Our experts debate.
 
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