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Gloves Off Articles

Is Amazon an ally of the retail industry?

Sucharita Mulpuru, Forrester & Jim Lucas, Draftfcb May 04, 2012

When Amazon sneezes, retailers get a cold. Amazon's a titan — that much is clear — but is Amazon a friend or an enemy when it comes to the retail industry? We've asked the experts and now we're polling our readers. Read the story, leave a comment with your two cents by May 11 and we might print your opinion in the Reader Response section of our next issue.

Is Pinterest just a passing fad? Readers respond

May 01, 2012

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.

Pinterest: Is it just a passing fad?

April 05, 2012

It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

April 01, 2012

In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?

Will mobile drive more e-commerce revenue than PCs? Readers respond

April 01, 2012

Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.

What's the best channel for ad spend? Readers respond

March 01, 2012

What's the best channel for ad spend? Readers respond to March's Gloves Off question.

Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and that's why we asked you.

Is interest-based targeting replacing demographic targeting as the new model?

February 01, 2012

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.

Will Google's paid ads affect marketers?

January 01, 2012

Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.