Marketers and customer service leaders need to unite. The customer expects no less.
Should marketers care about services? Readers respond to the October Gloves Off question.
Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.
Is it time to rename direct marketing? Readers respond to the September Gloves Off question.
Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?
Digital marketers are torn on the potential effect of "Do Not Track" legislation.
Readers respond to the July Gloves Off question.
With its recent IPO, Facebook ads are getting a lot of scrutiny.
Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.
In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?
Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.
What's the best channel for ad spend? Readers respond to March's Gloves Off question.
Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and that's why we asked you.
Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.
Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.
Jessica Randazza , manager of brand experience at Digitas, and AJ Khubani, president and CEO of TeleBrands Corp., discuss whether toll-free numbers are the best for DRTV.
David Erickson, director of e-strategy at Tunheim , and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.
Manu Mathew , cofounder and CEO of Visual IQ, and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric.
Aseem Chandra , VP of marketing of the Omniture business unit at Adobe Systems, and Mathieu Hannouz , senior product marketing manager at Neolane, discuss whether social media measurement is necessary.
Chet Barnard, CEO of Exit41, and Steve Knapp, director of brand activation and senior partner at Carmichael Lynch, nearly 20 years of agency-side marketing experience, discuss whether Facebook "likes" indicate marketer ROI.
Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.
Tore Steen VP of marketing and business development at Janrain, and Semyon Dukach CEO and chairman of SMTP Inc., discuss whether brands should outsource all data storage.
Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon e-mail marketing for social media.
Vikram Sharma, CEO at ShopLocal, and Jon Brown Director of interactive services at Partners & Napier, discuss whether a Facebook e-commerce site is necessary.
Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.
Susan Kelly, VP at Xerox, and Frank O'Brien, founder of Conversation, debate the pros and cons of quick response codes
John Shegerian, chairman and CEO of Electronic Recyclers International, Inc., and Tim McLaughlin, president and founder of Siteworx, debate.
Hipcricket's Jeff Hasen and Gettington.com's Paula Drum discuss the pros and cons of retailer investment in m-commerce
Merkle's Tim Berry and Queensboro Shirt Company's Fred Myers weigh in on acquisition marketing.
The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'
Location-based marketing allows brands to target individual consumers when they're literally in the neighborhood. Our experts discuss whether it's a necessity for marketers
As marketing becomes more integrated and digitally focused, is the term 'direct marketing' too old school to describe the breadth of DMers' work? Our experts debate the topic
As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic
A number of traditional direct marketing companies have recently made top creative hires. Two experts discuss whether service providers should focus on creative talent, or on their strengths.
Mobile apps are all the rage, with technology companies boasting about which phones offer the widest selection. Have they replaced text messaging campaigns for marketers?
From beer to banking, celebrity endorsements are a major component of many marketing campaigns. Do they have the same weight in social media? Two experts make their cases
Like most Google products, the introduction of Gmail's social network Google Buzz is getting mixed reviews. Does it offer any opportunities for marketers? Two experts debate
Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate the question
Consumers continue to voice concern about the privacy of their data. But should data privacy issues be at the top of a marketer's priority list? Two experts debate the topic.
E-commerce pros are always looking for ways to get customers to click all the way through to checkout. Two experts discuss whether behavioral targeting is a panacea or just one part
Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.
Smartphones are everywhere — a trend marketers want to take advantage of. But what about mobile search advertising? Two experts debate whether this channel is worth a look.
Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.
Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.
E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in the debate
As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity plays a role
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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