Global Trust Mark Proposed At Paris Privacy Talks
Included in the discussions were consumer confidence, intellectual property, user rights, tax issues and the security of e-mail and file transmissions across international borders.
The meeting was created to help foster standardized self-regulatory policies on privacy and e-commerce, which will lead to more industry growth. Twenty-nine leaders speaking on behalf of major companies attended, including Time Warner Inc., New York; America Online Inc., Lynchberg, VA; Walt Disney, Los Angeles; Fujitsu Ltd., Hong Kong; and Vivendi SA, Paris.
The group presented its ideas to about 350 participants, including a proposal for an international trust mark - a GBDE seal of approval - that would be awarded to companies in compliance with the group's proposed standards. Seals like TRUSTe, WebTrust and BBBonline are currently in use in the United States.