Global social media: Facebook apps to reach Asian Friendster fans

Share this article:
According to a blog post on Mashable, Facebook applications are now portable to Friendster's developer platform. Remember Friendster? Sure, it's no longer big in the U.S., but apparently it's massive in Asia, with over 60 million users around that part of the globe. Since there is reportedly little overlap in Asia between Friendster and Facebook, that's good news for app developers -- and, I assume, for brands that want to export their branded applications abroad.

However, as we delve into in next week's main feature on global social media, the challenge is making a social media program attractive to a different audience. So application developers will use translation tools to translate the apps into different languages.  But from a marketing standpoint, I wonder if that would really work for a branded application. After all, a mini-game or quiz or video that works in the U.S. might not translate well -- from a cultural or social standpoint -- in Asia.

Check out our feature on Ford Motor Co.'s global social media efforts in Monday's issue!
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...