Global social media: Facebook apps to reach Asian Friendster fans

Share this article:
According to a blog post on Mashable, Facebook applications are now portable to Friendster's developer platform. Remember Friendster? Sure, it's no longer big in the U.S., but apparently it's massive in Asia, with over 60 million users around that part of the globe. Since there is reportedly little overlap in Asia between Friendster and Facebook, that's good news for app developers -- and, I assume, for brands that want to export their branded applications abroad.

However, as we delve into in next week's main feature on global social media, the challenge is making a social media program attractive to a different audience. So application developers will use translation tools to translate the apps into different languages.  But from a marketing standpoint, I wonder if that would really work for a branded application. After all, a mini-game or quiz or video that works in the U.S. might not translate well -- from a cultural or social standpoint -- in Asia.

Check out our feature on Ford Motor Co.'s global social media efforts in Monday's issue!
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.