Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
The case for a global CRM strategy that supports existing global marketing initiatives.
What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.
The CPG company continues to expand its marketing efforts with a new CMO position
For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns.
OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns.
Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games.
It's important to contextualize brands in the countries in which they were born—at least until they are truly accepted as global brands.
Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.
Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company.
Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."
Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.
Fab.com, an online retailer of design-forward house wares, clothing and accessories, has named Scott Ballantyne their first global CMO. Ballantyne confirmed to Direct Marketing News that he would assume the marketing duties initially performed by Jason Goldberg, the company's founder and CEO. As global CMO, Ballantyne will report directly to Goldberg.
Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.
Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.
Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13.
If you're not already registered for the upcoming Direct Marketing News webcast, slated for Dec. 13, then you must not be interested in how to reach every consumer on the planet. Is that true?
Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics' U.S. CEO.
Media services companies ZenithOptimedia and WPP's GroupM have softened their independent global ad spending predictions for 2012 in forecasts released Dec. 5.
To grow their scale beyond borders, marketers must negotiate a maze of channels, data and cultures .
Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever.
Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.