How many mistakes would it take?
Too few marketers consider how their content will translate, literally and figuratively, in other languages and locations.
How consumers' motivations differ from country to country.
Join Nataly Kelly, VP of Marketing, at Smartling to learn how to select the best translation resources for your business.
In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.
The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Read on to stay in-the-know.
Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.
Tips to help ensure the success of your global multichannel marketing initiatives.
What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
The case for a global CRM strategy that supports existing global marketing initiatives.
What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.
The CPG company continues to expand its marketing efforts with a new CMO position
For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns.
OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns.
Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games.
It's important to contextualize brands in the countries in which they were born—at least until they are truly accepted as global brands.
Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.
Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company.
Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."
Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.
Fab.com, an online retailer of design-forward house wares, clothing and accessories, has named Scott Ballantyne their first global CMO. Ballantyne confirmed to Direct Marketing News that he would assume the marketing duties initially performed by Jason Goldberg, the company's founder and CEO. As global CMO, Ballantyne will report directly to Goldberg.
Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.
Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.
Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13.
If you're not already registered for the upcoming Direct Marketing News webcast, slated for Dec. 13, then you must not be interested in how to reach every consumer on the planet. Is that true?
Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics' U.S. CEO.
Media services companies ZenithOptimedia and WPP's GroupM have softened their independent global ad spending predictions for 2012 in forecasts released Dec. 5.
To grow their scale beyond borders, marketers must negotiate a maze of channels, data and cultures .
Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.