Global Marketing

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

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Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

Global Marketing: The Devil's in the Details

Global Marketing: The Devil's in the Details

Tips to help ensure the success of your global multichannel marketing initiatives.

On Top of the World Cup?

On Top of the World Cup?

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What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.

I Want You to Want Me

I Want You to Want Me

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Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Building a CRM Strategy BRIC by BRIC

Building a CRM Strategy BRIC by BRIC

The case for a global CRM strategy that supports existing global marketing initiatives.

Marketers: Don't do China unless you're ready to work

Marketers: Don't do China unless you're ready to work

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What could be more tempting to a marketer than an untapped population of more than a billion potential customers? No, you're not dreaming. China is that place.

Campbell feeds global marketing appetite with new CMO

Campbell feeds global marketing appetite with new CMO

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The CPG company continues to expand its marketing efforts with a new CMO position

Social is the winning element in brands' Olympian campaigns

Social is the winning element in brands' Olympian campaigns

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For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns.

Thinking local in global campaigns

Thinking local in global campaigns

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OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns.

After Olympics, marketers train for next campaigns

After Olympics, marketers train for next campaigns

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Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games.

Perspective from India: Creating a global services brand

Perspective from India: Creating a global services brand

It's important to contextualize brands in the countries in which they were born—at least until they are truly accepted as global brands.

Marketo appoints Greg Higham to new CIO position

Marketo appoints Greg Higham to new CIO position

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Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.

Aspen to support Jaguar Land Rover's global aftersales marketing

Aspen to support Jaguar Land Rover's global aftersales marketing

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Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company.

Skype campaign derides the lack of social in social media

Skype campaign derides the lack of social in social media

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Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."

SAP takes b-to-c approach to b-to-b marketing campaign

SAP takes b-to-c approach to b-to-b marketing campaign

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Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.

Fab.com hires former Vonage CMO

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Fab.com, an online retailer of design-forward house wares, clothing and accessories, has named Scott Ballantyne their first global CMO. Ballantyne confirmed to Direct Marketing News that he would assume the marketing duties initially performed by Jason Goldberg, the company's founder and CEO. As global CMO, Ballantyne will report directly to Goldberg.

Initiative's Worldwide CEO to resign

Initiative's Worldwide CEO to resign

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Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.

Mindshare CEO named president of GroupM

Mindshare CEO named president of GroupM

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Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.

Unilever puts $6B global media account up for review

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Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13.

Find out how to reach 7 billion potential customers

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If you're not already registered for the upcoming Direct Marketing News webcast, slated for Dec. 13, then you must not be interested in how to reach every consumer on the planet. Is that true?

Performics promotes insider to worldwide CEO

Performics promotes insider to worldwide CEO

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Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics' U.S. CEO.

ZenithOptimedia, GroupM soften global ad spend predictions

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Media services companies ZenithOptimedia and WPP's GroupM have softened their independent global ad spending predictions for 2012 in forecasts released Dec. 5.

Going global

Going global

To grow their scale beyond borders, marketers must 
negotiate a maze of channels, data and cultures
.

Nivea's billion-dollar, global multimedia campaign cleans up

Nivea's billion-dollar, global multimedia campaign cleans up

Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever.

Q&A: Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp.

Q&A: Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp.

Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.

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