Global marketing

As I plan the DMNews features for the rest of 2008, I'm starting to turn my mind to a couple of stories we'll be doing on global marketing this fall. So I turn to you, faithful DMNews readers -- what are some of the biggest challenges for U.S. marketers looking to implement global campaigns? What are some recent global campaigns that you think have really worked well? As a U.S. marketer, what do you want to know about going global? I'm on the hunt for ideas...I hope you'll share yours!
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.