Global DirectMail To Change Name to Systemax

Share this article:
Global DirectMail Corp., Port Washington, NY, a direct marketer of several brands of computers through catalogs and other channels, said it would change its name to Systemax Inc. and change its Web address to www.systemax.com. Global also said it will consolidate most of its laptops, desktops and servers under the Systemax name and incorporate a new direct response element in its marketing.


Global computers currently are sold under the Solis, MidWest Micro, Tiger, and Ultra brands. The company said it would to continue to offer the Ultra brand for value-added resellers.


The company, which said it generates about $1.5 million per week in sales through its Web sites, also said it would change its trading symbol on the New York Stock Exchange to SYX. It currently trades as GML.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.