Glass City Lends Transparency to the Business World

Visitors to the Financial Times’ Glass City landing site “gain deeper insights into world business.”

Users can navigate through the microsite, zooming in on various scenarios that “explore the diversity of business.”

How will China’s foreign currency hoarding affect global markets?

Glass City on the iPad.

Print ad promoting the microsite.

Billboards were placed in central business districts throughout Hong Kong and Singapore.

Direct mailings were sent to prospective subscribers.

Glass City is an extension of the FT’s Cityscape campaign.

Still from a Glass City promotional video.

Financial Times logo.

Visitors to the Financial Times’ Glass City landing site “gain deeper insights into world business” by experiencing the British newspaper’s news analysis and commentary distilled into a microcosm of onscreen interactive elements through which users are asked probing questions about key financial news issues and ultimately directed back to FT.com to learn the answers.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...