Glass City Lends Transparency to the Business World

Visitors to the Financial Times’ Glass City landing site “gain deeper insights into world business.”

Users can navigate through the microsite, zooming in on various scenarios that “explore the diversity of business.”

How will China’s foreign currency hoarding affect global markets?

Glass City on the iPad.

Print ad promoting the microsite.

Billboards were placed in central business districts throughout Hong Kong and Singapore.

Direct mailings were sent to prospective subscribers.

Glass City is an extension of the FT’s Cityscape campaign.

Still from a Glass City promotional video.

Financial Times logo.

Visitors to the Financial Times’ Glass City landing site “gain deeper insights into world business” by experiencing the British newspaper’s news analysis and commentary distilled into a microcosm of onscreen interactive elements through which users are asked probing questions about key financial news issues and ultimately directed back to FT.com to learn the answers.

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