GKL Media Awards BTB Account to Richard Gersh
The publicity push is directed toward the advertising and DM business. It will tout GKL and the virtues of performance-based advertising.
According to Jupiter Research, New York, lead-generation service selling next year is projected to become a $5 billion business.
GKL clients include American Express Co., Fisher Investments and the Options Industry Council. The company's publisher partners include Kiplinger.com, TheStreet.com, Associated Press and the online division of BusinessWeek.