GKL Media Awards BTB Account to Richard Gersh

Share this article:
GKL Media Inc., a direct marketing lead-generation service seller, hired Richard Gersh Associates, New York, to run a national business-to-business public relations campaign.


The publicity push is directed toward the advertising and DM business. It will tout GKL and the virtues of performance-based advertising.


According to Jupiter Research, New York, lead-generation service selling next year is projected to become a $5 billion business.


GKL clients include American Express Co., Fisher Investments and the Options Industry Council. The company's publisher partners include Kiplinger.com, TheStreet.com, Associated Press and the online division of BusinessWeek.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.