GKL Media Awards BTB Account to Richard Gersh

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GKL Media Inc., a direct marketing lead-generation service seller, hired Richard Gersh Associates, New York, to run a national business-to-business public relations campaign.


The publicity push is directed toward the advertising and DM business. It will tout GKL and the virtues of performance-based advertising.


According to Jupiter Research, New York, lead-generation service selling next year is projected to become a $5 billion business.


GKL clients include American Express Co., Fisher Investments and the Options Industry Council. The company's publisher partners include Kiplinger.com, TheStreet.com, Associated Press and the online division of BusinessWeek.


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