Givex Launches Loyalty Service

Share this article:
Givex Corp., a gift certificate management provider, introduced a Web-based loyalty service yesterday at the National Retail Federation's annual convention in New York.


Targeted to the retail and hospitality markets, the product lets merchants implement customer loyalty programs.


New York-based Givex also supplies services including customized reporting and promotion planning for merchants. For example, with a Givex loyalty program, merchants can collect customer information such as demographics, buying habits and frequency to help manage their program.


The technology behind the loyalty service is the same as that behind Givex's gift card program, so gift card and loyalty programs can be conducted on the same system.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.