'Girls Gone Wild' Maker to Pay $1.1 Million

Share this article:
The maker of the "Girls Gone Wild" video series will pay $1.1 million to settle a complaint alleging that it wrongly charged consumers in a negative-option sales program, the Federal Trade Commission said Friday.


Mantra Films Inc. and its owner, Joe Francis, faced charges, filed in December, that the company billed consumers for monthly shipments of DVDs and videos they didn't order. The FTC alleged that Mantra's advertising, which featured many late-night DRTV spots, failed to tell consumers how the continuity program operated.


About half the money to be paid by Mantra and Francis will be used to compensate consumers wrongly billed in the continuity program, the FTC said. The rest will be paid to the government as a civil penalty.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.