Ginsburg Global opens

Ginsburg Global, a full-service international direct marketing company specializing in worldwide list management, has opened its doors in Stamford, CT.

The firm currently has access to more than 500 lists including several exclusives. Lists of consumers and businesses are offered in various media such as mailing, telemarketing, e-mail and SMS. Ginsburg Global also offers comprehensive consulting services to global marketers.

“There are very few international list managers who offer extensive coverage of the entire world,” said Gerry L. Ginsburg, president of Ginsburg Global. “There are a lot of companies that will have various segments and large direct response lists, but they're not as extensive as our holdings.”

Ginsburg Global offers lists across Europe, Asia, Africa, South America, and North America.

Ginsburg says that, with his company, marketers will be able to customize their clients' marketing plans. “We can do a direct mailing followed up with e-mail or telemarketing followed up by e-mail,” Ginsburg said. “We offer a lot of flexibility.”

Ginsburg Global currently has one full-time employee and several part-time employees. Ginsburg said the plan for the first quarter was to launch the company aggressively and successfully, as well as acquire contacts and orders from direct marketing companies in the US and around the world.

Ginsburg Global is the exclusive manager of lists from Chichester, UK-based Marketscan Ltd. in the United States. Marketscan's Real UK data has access to more than 11 million consumers through satisfaction survey data with a large group of demographic selects. It also offers UK consumer lists on more than 30 million individual consumers across the UK's 16.5 million households.

“We're excited about the launch and are ready and willing to provide as much information, counts and pricing as possible to everyone in the direct marketing community,” Ginsburg said.