Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012 Ginger was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding member of the Customer Experience Professionals Association (CXPA) and former member of its board of directors. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors (ASBPE). Ginger is graduate of Pennsylvania State University.

Most Recent Articles by Ginger Conlon

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

Adopt Marketing Technology That Improves Your Signal-to-Noise Ratio

Adopt Marketing Technology That Improves Your Signal-to-Noise Ratio

The silver lining to look for from today's marketing clouds: context.

Marketing in the Era of Hyperadoption

Marketing in the Era of Hyperadoption

Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

Are You a Habit Your Customers Can Break?

Are You a Habit Your Customers Can Break?

Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.

More Articles by Ginger Conlon

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...