Most Recent Articles by Ginger Conlon
Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.
The silver lining to look for from today's marketing clouds: context.
Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...