Most Recent Articles by Ginger Conlon
Where will marketers funnel their budgets this years? Winterberry Group shares its predictions, plus the top reasons for shifts in spending.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
A study reveals the email services that marketers say help their email marketing deliver—ROI, that is.
Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.
Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...