One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.