It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job? Answers due to firstname.lastname@example.org by Dec. 27.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
The winners of the DMN's 2013 40 Under 40 Awards let nothing stand in the way of their success. Reading about the positive attitudes behind their great successes left me energized and inspired. I'm certain it will do the same for you.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing Challenge scenario and tell us what you would do to solve the CMO's dilemma. Answers due to email@example.com by Friday, November 29.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.