Most Recent Articles by Ginger Conlon
A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.
A ranking of today's most agile brands provides a performance benchmark for marketers looking to outflex the competition.
The 2015 holiday shopping frenzy hasn't yet begun, but stats on what to expect—and what's happened so far—are abundant.
CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.
The 40 Under 40 honorees take risks and face challenges head on—no excuses, only determination.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...