Most Recent Articles by Ginger Conlon
Customers who consistently enjoy brand experiences tend to buy more, spend more when they buy, cost less to serve, advocate, and forgive mistakes.
Logan Christensen had spent the past six months watching his data-driven advice go unheeded as conversion rates dropped precipitously. The issue: new CMO Loretta Drago. He stood waiting for Drago to answer a question—wondering if her response would be to fire him—and debated his next best course of action.
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.
Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...