Most Recent Articles by Ginger Conlon
Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.
In this day and age, marketers have to be mediums.
Is there one channel that can help ensure the success of an omnichannel approach to marketing? Twelve experts sound off.
The Digital Analytics Association announced several new officers and appointees to its Board of Directors.
This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...