Ginger Conlon

Ginger Conlon

Most Recent Articles by Ginger Conlon

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

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The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

3 Musts for Marketing Leaders

3 Musts for Marketing Leaders

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What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

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How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

What Wins in Marketing Today

What Wins in Marketing Today

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Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

Why Be an "Experience" Business? Because Customers Expect It

Why Be an "Experience" Business? Because Customers Expect It

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When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.

More Articles by Ginger Conlon

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