Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012 Ginger was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding member of the Customer Experience Professionals Association (CXPA) and former member of its board of directors. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors (ASBPE). Ginger is graduate of Pennsylvania State University.

Most Recent Articles by Ginger Conlon

A Customer Experience Obsession

A Customer Experience Obsession

Customers who consistently enjoy brand experiences tend to buy more, spend more when they buy, cost less to serve, advocate, and forgive mistakes.

Marketing Challenge: Data Doesn't Lie,  So Listen to It

Marketing Challenge: Data Doesn't Lie, So Listen to It

Logan Christensen had spent the past six months watching his data-driven advice go unheeded as conversion rates dropped precipitously. The issue: new CMO Loretta Drago. He stood waiting for Drago to answer a question—wondering if her response would be to fire him—and debated his next best course of action.

B2B Content Marketing Is a Numbers Game [Infographic]

B2B Content Marketing Is a Numbers Game [Infographic]

Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

A Day in the (Editorial) Life of Marketing

A Day in the (Editorial) Life of Marketing

Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.

More Articles by Ginger Conlon

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