Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
What will be The Next Big Thing?
An overheard part of a conversation about the new CMO's plan for variable compensation led to a false rumor. Now the new CMO has to dispel the rumor and get buy-in to the plan. What would you do? Email your answers to firstname.lastname@example.org by October 31 for the chance to win $100.
The "best" birthday greetings aren't always the ones with the biggest deals.
The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.