Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012 Ginger was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding member of the Customer Experience Professionals Association (CXPA) and former member of its board of directors. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors (ASBPE). Ginger is graduate of Pennsylvania State University.

Most Recent Articles by Ginger Conlon

The Time for the Customer Is Now

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

News Byte: USPS Standard Mail Load Leveling Begins

News Byte: USPS Standard Mail Load Leveling Begins

The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as CMO

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

More Articles by Ginger Conlon

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.