Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy. Conlon was honored with a Silver Apple lifetime achievement award in marketing from DMCNY. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar, and was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding board member of the Customer Experience Professionals Association. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors. Ginger is graduate of Penn State.

Most Recent Articles by Ginger Conlon

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

3 Musts for Marketing Leaders

3 Musts for Marketing Leaders

What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

What Wins in Marketing Today

What Wins in Marketing Today

Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

Why Be an "Experience" Business? Because Customers Expect It

Why Be an "Experience" Business? Because Customers Expect It

When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.

More Articles by Ginger Conlon

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