When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
A brand has been very loyal to its agency—and now that agency has taken on the brand's top competitor. What would you do? Answers due to firstname.lastname@example.org by March 28.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
Consumers give their opinion of which industries are most and least customer-centric.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.