Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012 Ginger was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding member of the Customer Experience Professionals Association (CXPA) and former member of its board of directors. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors (ASBPE). Ginger is graduate of Pennsylvania State University.

Most Recent Articles by Ginger Conlon

Empty-Nesters Have More Time for a "Social" Life

Empty-Nesters Have More Time for a "Social" Life

Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

An analyst's view of what marketers need to know about the marketing automation company's product announcement.

Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

The platform update offers enhancements designed to help marketers improve the customer experience.

As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does Ambiguity

Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Email's Mixed Messages

Email's Mixed Messages

Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

More Articles by Ginger Conlon

We've Got Your Number

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.