Most Recent Articles by Ginger Conlon
Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.
10 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.
With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?
Where will marketers funnel their budgets this years? Winterberry Group shares its predictions, plus the top reasons for shifts in spending.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...