Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
The platform update offers enhancements designed to help marketers improve the customer experience.
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.