As editor-in-chief of Direct Marketing News, Ginger Conlon is responsible for its editorial direction and day-to-day editorial operations. Additionally, she is a member of the board of directors of the Customer Experience Professionals Association (CXPA). She was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho.
May 17, 2013
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
May 01, 2013
Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31.
May 01, 2013
Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
May 01, 2013
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
Apr 23, 2013
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
