Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012 Ginger was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding member of the Customer Experience Professionals Association (CXPA) and former member of its board of directors. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors (ASBPE). Ginger is graduate of Pennsylvania State University.

Most Recent Articles by Ginger Conlon

Customer Experience Is in the Mail

Customer Experience Is in the Mail

US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.

Springing Into Account-Based Marketing

Springing Into Account-Based Marketing

LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.

Marketing Challenge: Too Old to Be Digital?

Marketing Challenge: Too Old to Be Digital?

Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?

Brand and Customer Experience Are Inextricably Linked

Brand and Customer Experience Are Inextricably Linked

Understanding customer context leads to more relevant interactions, which then leads to more transactions.

Context Is the New Black [Video]

Context Is the New Black [Video]

The data is there. It's time to put it to use.

More Articles by Ginger Conlon

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