Most Recent Articles by Ginger Conlon
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Understanding customer context leads to more relevant interactions, which then leads to more transactions.
The data is there. It's time to put it to use.
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