Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012 Ginger was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding member of the Customer Experience Professionals Association (CXPA) and former member of its board of directors. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors (ASBPE). Ginger is graduate of Pennsylvania State University.

Most Recent Articles by Ginger Conlon

Barriers to Cross-Channel Marketing Success [Infographic]

Barriers to Cross-Channel Marketing Success [Infographic]

Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.

Marketer as Mind Reader

Marketer as Mind Reader

In this day and age, marketers have to be mediums.

The Linchpin Channel Of the Omnichannel Marketing Future

The Linchpin Channel Of the Omnichannel Marketing Future

Is there one channel that can help ensure the success of an omnichannel approach to marketing? Twelve experts sound off.

Google's Director of Analytics Marketing Appointed President of the DAA

Google's Director of Analytics Marketing Appointed President of the DAA

The Digital Analytics Association announced several new officers and appointees to its Board of Directors.

Big Shifts in Media Spending?

Big Shifts in Media Spending?

This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.

More Articles by Ginger Conlon

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...