Most Recent Articles by Ginger Conlon
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.
How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]
Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.
When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.