Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012 Ginger was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding member of the Customer Experience Professionals Association (CXPA) and former member of its board of directors. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors (ASBPE). Ginger is graduate of Pennsylvania State University.

Most Recent Articles by Ginger Conlon

Brand and Customer Experience Are Inextricably Linked

Brand and Customer Experience Are Inextricably Linked

Understanding customer context leads to more relevant interactions, which then leads to more transactions.

Context Is the New Black [Video]

Context Is the New Black [Video]

The data is there. It's time to put it to use.

My 49 Cents on Direct Mail

My 49 Cents on Direct Mail

Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.

The Truth About Direct Mail

The Truth About Direct Mail

11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.

15 Insights and Observations From Marketing Leaders

15 Insights and Observations From Marketing Leaders

With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.

More Articles by Ginger Conlon

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