Most Recent Articles by Ginger Conlon
Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. What should she do?
Perception can change a brand's reality. See how our readers would tackle this thorny situation.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...