Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy. Conlon was honored with a Silver Apple lifetime achievement award in marketing from DMCNY. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar, and was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding board member of the Customer Experience Professionals Association. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors. Ginger is graduate of Penn State.

Most Recent Articles by Ginger Conlon

8 Trends Expected to Impact Marketing Spending in 2016

8 Trends Expected to Impact Marketing Spending in 2016

Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.

Announcing the 2016 Marketing Hall of Femme Honorees

Announcing the 2016 Marketing Hall of Femme Honorees

These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.

Marketing Challenge: Retest or Roll With It: Answers

Marketing Challenge: Retest or Roll With It: Answers

Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.

2016 Will Be a Growth Year in Marketing Spending

2016 Will Be a Growth Year in Marketing Spending

Winterberry Group predicts increased spending on nearly all marketing channels.

The Shape-Shifting CMO

The Shape-Shifting CMO

Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.

More Articles by Ginger Conlon

Your Buyer Has a Name

Buyer Beware

Black Friday Buzz

Dare to Be Daring

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...