Ginger Conlon

Ginger Conlon

Editor-in-Chief

As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012 Ginger was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. She is a founding member of the Customer Experience Professionals Association (CXPA) and former member of its board of directors. Additionally, she serves as president of the New York chapter of the American Society of Business Publications Editors (ASBPE). Ginger is graduate of Pennsylvania State University.

Most Recent Articles by Ginger Conlon

When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Even The Economist Gets Personal

Even The Economist Gets Personal

The business and finance publication uses data to get a read on its customers.

Boldly Go Where No Marketing Has Gone Before

Boldly Go Where No Marketing Has Gone Before

Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.

More Articles by Ginger Conlon

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