When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
A brand has been very loyal to its agency—and now that agency has taken on the brand's top competitor. What would you do? Answers due to firstname.lastname@example.org by March 28.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
Consumers give their opinion of which industries are most and least customer-centric.
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When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.