Gillespie Wins Gobi.com, Media and Beyond
Gobi.com offers unlimited Net access and a free computer for $25.99 a month. Media and Beyond markets electronics, computer and digital-oriented retail items.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.