Gillespie Wins Gobi.com, Media and Beyond
Gobi.com offers unlimited Net access and a free computer for $25.99 a month. Media and Beyond markets electronics, computer and digital-oriented retail items.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.