Gillespie Reorganizes Divisions

Share this article:
Gillespie, a 27-year-old agency now part of the Interpublic Group of Companies Inc., is tearing down the walls between its general advertising and direct marketing divisions to create a separate division.


Called the client business development group, the new unit is intended to strengthen the Princeton, NJ, agency's interactive services. The shop recently started using streaming video, HTML e-mails and interactive CD-ROMs.


Marcy Q. Samet, newly promoted to executive vice president and managing director, will head the client business development group.


In a related development, Gillespie is merging its advertising and direct creative teams into a separate unit. Mike Edelstein and Tom McManimon will jointly head the group. Both will report to Samet.


A full-service agency, Gillespie last year reported billings of more than $210 million.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.