Gillespie Reorganizes Divisions

Share this article:
Gillespie, a 27-year-old agency now part of the Interpublic Group of Companies Inc., is tearing down the walls between its general advertising and direct marketing divisions to create a separate division.


Called the client business development group, the new unit is intended to strengthen the Princeton, NJ, agency's interactive services. The shop recently started using streaming video, HTML e-mails and interactive CD-ROMs.


Marcy Q. Samet, newly promoted to executive vice president and managing director, will head the client business development group.


In a related development, Gillespie is merging its advertising and direct creative teams into a separate unit. Mike Edelstein and Tom McManimon will jointly head the group. Both will report to Samet.


A full-service agency, Gillespie last year reported billings of more than $210 million.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.