Giga to Include Nielsen//NetRatings in Site Assessment Service

Share this article:
Giga Information Group, Cambridge, MA, and Nielsen//NetRatings Inc., Milpitas, CA, said yesterday that Giga will include Nielsen//NetRatings' Web audience measurement information in its Web Site ScoreCard service. The agreement allows Giga to offer its clients Internet audience metrics to complement its Web assessment and benchmarking service.


The new feature is expected to help companies compete online and create a comprehensive, strategic e-business Web site analysis tool, the companies said.


The Web Site ScoreCard helps organizations ensure that their sites are in line with their business goals and practices. It also reviews competitors' sites and best-of-breed sites for strategic comparison.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.