Giga to Include Nielsen//NetRatings in Site Assessment Service

Share this article:
Giga Information Group, Cambridge, MA, and Nielsen//NetRatings Inc., Milpitas, CA, said yesterday that Giga will include Nielsen//NetRatings' Web audience measurement information in its Web Site ScoreCard service. The agreement allows Giga to offer its clients Internet audience metrics to complement its Web assessment and benchmarking service.


The new feature is expected to help companies compete online and create a comprehensive, strategic e-business Web site analysis tool, the companies said.


The Web Site ScoreCard helps organizations ensure that their sites are in line with their business goals and practices. It also reviews competitors' sites and best-of-breed sites for strategic comparison.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.