Gift Cards

Fast Facts: March 2013

Fast Facts: March 2013

Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.

Fast Facts: February 2013

Fast Facts: February 2013

Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.

Infographic: Consumers get carded

Infographic: Consumers get carded

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Consumers and merchants alike bask in holiday gift card glory.

Gift cards acquire new purpose for retailers as direct marketing vehicle

Gift cards acquire new purpose for retailers as direct marketing vehicle

Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.

Smoothie King shakes it up with weight loss campaign

Smoothie King shakes it up with weight loss campaign

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Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.

Dunkin' Donuts targets Groupon deal to first-time buyers

Dunkin' Donuts targets Groupon deal to first-time buyers

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Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc.

Three in four consumers plan to give multiple gift cards this holiday season: CashStar

Online shoppers are increasingly giving gift cards - especially when planning to shop late in the season - and using their mobile phones to buy them this year, according to a survey from CashStar.

Staples rolls out e-gift cards

Staples has launched an electronic gift card service for consumers in partnership with CashStar, a digital incentive and rewards company. The retailer's goal is to give consumers a more convenient way to purchase gift cards and help them to order, personalize and send them via e-mail.

Digital gift cards get the short stick

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A new report finds that on the eve of the 2010 holiday shopping season, a number of marketers are neglecting the digital version of that now age-old gifting icon: the gift card.

Bass Pro Shops hires Transaction Wireless for mobile gift card program

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Outdoor retailer Bass Pro Shops has tapped mobile commerce and marketing firm Transaction Wireless to create its first mobile gift card program, which will go live in next year's first quarter. When the mobile program launches next year, consumers will be able to customize online gift cards by incorporating personalized text, videos and voice messages.

Sears launches Christmas Club card

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Sears Holdings Corp. has introduced the Sears and Kmart Christmas Club gift card program, which allows consumers to save ahead for their holiday purchases at Sears and Kmart stores or online at either merchant's Web site. Consumers who sign up before October 31 can earn up to a 3% reward, up to a maximum of $100, based on upon the stored value on their cards as of November 14.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...