Getting the Most From Multichannel Marketing

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Tuesday, January 14
1:00 - 2:00 p.m. ET


Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.

You'll learn how to:

• Examine what “multichannel” really means in terms of marketing to your customers in a coordinated way across channels
• Make the most of your team's efforts—so even a small team can achieve big results
• Determine which channels to add to the mix based on campaign goals
• Create a framework for a multichannel attribution model

Featured Speakers:

   Dave Sutton, President & CEO, TopRight, LLC

Dave Sutton is a leading authority today on how to plug 21st-century strategic marketing techniques and enabling technology into the modern business to drive organic growth. He is the founder of TopRight, LLC – a new kind of strategic marketing consultancy that helps companies corner the markets where they choose to compete. TopRight delivers marketing strategies and solutions with a blend of art and science - combining strategy, creativity, execution and analytics to accelerate business growth.

Janelle Johnson, Head of DemandGen Marketing, Act-On Software

Janelle Johnson is the Head of DemandGen Marketing for Act-On Software. She is responsible for everything from email marketing, webinars and content creation to lead generation and nurturing. Janelle is a key player in the development of all processes for lead and pipeline cultivation and maturation, and driving tight alignment between the sales and marketing teams. Janelle has been named to SLMA's “20 Women to Watch” list as well as the “50 Most Influential People in Sales Lead Management.”

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