Direct Line Blog

Getting Inside the Email Insider Summit

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MediaPost's bi-annual event for e-mail marketers has been going pretty well. Park City, UT is a lovely location to meet and greet some of the key players in the e-mail space. Tonight's dinner, hosted by ExactTarget, at the Riverhorse on Main, had great food and great company. The hosts of the party let me join them in talks about social networking, music, the ExactTarget client conference (coming up in October), and of course, the skiing.

The party was packed with marketers and vendors alike discussing the future of social networking and the double blackdiamonds over steaks, halibut and creme brulee. Not a bad way for me to arrive. For those at the show, or for those looking to leave the search component of the event, check out the panel that I am moderating tomorrow, "Email as a Publisher Tool." I'll be pitching questions to Mike Foley of the NY Times and Sean O'Neal of Datran, as they talk about the benefits of using e-mail beyond just e-mail marketing. It's at 10:30.
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