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Date: Tuesday, October 25, 2011
Time: 1:00 p.m. ET/10:00 a.m. PT

Digital marketers have a lot to look forward to in 2012.  The marketing landscape continues to move and change at warp speed and marketers who can't keep up will be left behind.  And while we're pretty sure the most important component to success in 2012, much like in 2011, will be flexibility, if you want to stay ahead of the competition the time to plan is now. 

What else are we sure about, for 2012:

  • Social and mobile will continue to be all the rage, but email will continue to be the most important channel for delivering highly targeted content designed to generate revenue. 
  • Marketing automation will rise to the challenge of helping marketers deliver more personalized content to more people via more channels more often than ever before — with email firmly at the center. 

Join Silverpop experts as they uncover the secrets to successful, behavioral-based email programs, explain how to integrate mobile, social and local programs with email and shed important light on how automating your marketing campaigns actually personalizes them—delivering more relevant content to more people more often.

Featured speakers
Loren McDonald, vice president of industry relations, Silverpop
Laurie Hood, vice president of product marketing, Silverpop

Moderator
Juan Martinez, reporter, Direct Marketing News

Sponsored by

Silverpop is the only provider of a scalable, integrated email marketing and marketing automation platform. The company empowers marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond, allowing its customers to quickly and cost-effectively automate even the most complex campaigns—improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe

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