Getko Direct on the Move

Share this article:
New homeowner information compiler Getko Direct Response, Jericho, NY, expanded its reach in the lucrative change of lifestyle market by assuming management of the CPC new resident file of 1.3 million monthly hotline names June 1.

"We have new homeowners and premovers,'' said Getko vice president Bruce Dulberg. "The only thing we really didn't have was the broad-based mover list. New homeowners are an audience that demands a lot of attention. We have almost 60,000 clients that utilize this database. Home owners spend a lot of money on their home, they use a lot of goods and services."

The new resident file, which has been on the market since 1972, was managed by the Gnames Advantage, Irving, TX. Dulberg was the former in-house list manager of the file at CPC, Bala Cynwyd, PA, and recommended Getko when he was approached for advice on a new manager.

The file will be used along with seven other national sources to construct a premover database that Getko plans to launch in mid-August. The sources include data from the Internet, surveys, mortgages and storage companies. The database will generate an estimated 300,000 names a month, half of which will be verifiable. Dulberg said financial marketers, especially mortgage lenders, are interested in the premover market.

"We're really promoting this as the only multisource, telephone-verified file ever to exist like this," Dulberg said. "There have been lists like this on the market but not this comprehensive."

Marketing Information Bureau, Jericho, NY, and Syntony Marketing, Ontario, were combined in February to form Getko Direct Response. Parent company Getko Group Inc. is owned by Cendant, Parsippany, NJ.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.