Get out the vote is an online platform for customized gifts, posters and apparel. rolled out a presidential–themed poll in an effort to engage its community of fans.

Progress was tracked on Zazzle's blog, with links back to politically themed merchandise.

The poll commenced before Super Tuesday and closed after the completion of the primaries. houses more than 2.5 million custom political designs and over 1 million clothing items with a political bent. receives approximately 10.4 million visits per month, according to Web analysis firm QuantCast.

Zazzle also used email in its presidential campaign.

Zazzle has everything from Ron Paul t–shirts to Obama mugs.

Who doesn't need a Mitt Romney pin?

According to Stephen Malbon, CEO and founder of The Malbon Group: “Zazzle meant well here, but just missed the mark.”
Share this content:

The goal of Zazzle’s “2012 E-commerce Presidential Election Poll” was to attempt to predict in real-time the outcome of the primaries, debates and ultimately the election based on the purchasing behavior of its customers.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here