Get out the vote

Zazzle.com is an online platform for customized gifts, posters and apparel.

Zazzle.com rolled out a presidential–themed poll in an effort to engage its community of fans.

Progress was tracked on Zazzle's blog, with links back to politically themed merchandise.

The poll commenced before Super Tuesday and closed after the completion of the primaries.

Zazzle.com houses more than 2.5 million custom political designs and over 1 million clothing items with a political bent.

Zazzle.com receives approximately 10.4 million visits per month, according to Web analysis firm QuantCast.

Zazzle also used email in its presidential campaign.

Zazzle has everything from Ron Paul t–shirts to Obama mugs.

Who doesn't need a Mitt Romney pin?

According to Stephen Malbon, CEO and founder of The Malbon Group: “Zazzle meant well here, but just missed the mark.”

The goal of Zazzle’s “2012 E-commerce Presidential Election Poll” was to attempt to predict in real-time the outcome of the primaries, debates and ultimately the election based on the purchasing behavior of its customers.

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