Germany to Update E-Commerce Law

Share this article:
The German government has drafted an update of a 1997 teleservices data protection law that would bring it more in line with the European Union's recent e-commerce directive and ease the heavy regulatory burden on e-tailers.


"Our current law is much stricter than the EU directive," said Thorsten Beck of the legal department at DDV, the German association for direct marketers. He noted that the law had substantially slowed the growth of e-commerce in Germany.


The new law would make consumer consent much easier to obtain and thus would give Web merchants greater legal security. It conforms to EU guidelines that allow approval to be obtained via e-mail or by clicking on an Internet button. The 1997 law requires merchants to get electronic signatures from customers.


The new law also will contain more specific consumer protection features designed to lower the anxiety levels of would-be German purchasers, such as limits on how long consumer data can be kept and how it is used.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.