German Conference Already Uses DIMA

Share this article:
Regarding Tad Clarke's editorial, he left out the DDV's (German Direct Marketing Association's) annual conference, which is known as DIMA. For those of us who specialize in international DM, that's what comes to mind when we see the acronym DIMA. But, hey, we can get used to a change.


By the way, I teach at New York University in the master's program in DM. This is one of the few programs that offers a master's degree in direct marketing. Guess what it is called? NYU's Master's Program in Direct & Interactive Marketing.


Douglas Sacks, Senior vice president, Infocore Inc.


dougsacks@infocoreinc.com



Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.