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Infographic: Consumers zip the lip when asked to share personal information

Infographic: Consumers zip the lip when asked to share personal information

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When it comes to consumers sharing information, mum's the word.

Q&A: Grazia Ochoa, director of global digital marketing, Starwood Hotels & Resorts Worldwide

Q&A: Grazia Ochoa, director of global digital marketing, Starwood Hotels & Resorts Worldwide

Starwood's global digital marketing head Grazia Ochoa on what the brand is doing in the mobile space now and where it plans to be soon.

Q&A: Steve Kerho, SVP of analytics, media 
and marketing optimization, Organic

Q&A: Steve Kerho, SVP of analytics, media 
and marketing optimization, Organic

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Organic's SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing's evolution.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...