Georgia Health Partnership Selects BrightWave For Medicaid E-mails

Share this article:

Information technology firm Affiliated Computer Services Inc. signed an agreement with e-mail marketing and CRM firm BrightWave Marketing Inc. to manage the Georgia Health Partnership and its Medicaid program.

Affiliated Computer Service, Dallas, is using the BrightWave Marketing e-mail marketing service to enhance its communication strategy to reach Medicaid health care providers and reduce the number of calls to call centers.

"The health care providers are receiving information as they need it and we are receiving fewer customer service calls as a result," said Chris Keith, director of operations at the Georgia Health Partnership.

BrightWave Marketing, Atlanta, sends e-mails every Tuesday morning at 6 a.m. to doctors with Medicaid patients in Georgia. The text-based messages include a personalized summary of all of the Medicaid transactions that the doctor has completed. Financial information like how much money is owed and check number is included.

Affiliated Computer Service chose to use text e-mail messages as part of push communication instead of expecting providers to go to a Web site and pull information.

"The transactional e-mails sent to providers tell the doctors what checks to expect from Medicaid," said Simms Jenkins, principal of BrightWave Marketing. "This makes sure that the providers know what they are getting."


Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.